Every great game starts as an idea — but turning it into a brand that resonates requires visibility, consistency, and community. A dedicated web presence is key to building trust, attracting support, and showcasing your vision. Here’s how to use a website to turn your game into a lasting brand.
- Start Early with a Landing Page
Even in pre-development, a simple page with a logo, concept art, and email signup builds hype and establishes your game’s identity. - Create a Developer Blog
Regular updates about progress, challenges, and behind-the-scenes content help humanise your project and keep followers engaged. - Use Consistent Visual Language
Design your site using the same tone, colours, and fonts you envision for your game. Brand cohesion builds memorability. - Launch a Community Section
Add a forum or comment section to gather early feedback. Include Discord links and encourage players to contribute to your vision. - Showcase Media and Prototypes
Share screenshots, trailers, or WebGL builds to let users experience the game. Even concept demos generate engagement and feedback. - Build an Email List and Newsletter
Own your audience. Use a newsletter to announce milestones, recruit testers, and run pre-orders or crowdfunding campaigns. - Integrate Monetisation Thoughtfully
Sell concept art prints, soundtracks, or limited merch. Keep it lore-friendly and fan-focused to build loyalty, not just revenue. - Create a Developer Bio or Team Page
Introduce the people behind the game. Trust and transparency go a long way in growing a community of supporters. - SEO and PR Readiness
Optimise your site for discovery. Use developer interviews, guest blog posts, and shareable press kits to attract media coverage. - Prepare for Expansion
As your game grows, your website can evolve into a wiki, merch store, or tournament hub — all under the same trusted brand.
A website isn’t just a promotional tool — it’s the digital heartbeat of your game and the brand it becomes.